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Product Launches

Breaking: Arthrex's New MIS Release

The first time FAN broke product news instead of reporting someone else's.

Originally published January 20, 2022Arthrex · Nextremity · Paragon 28

In this issue


We've got the Scoop!

ANNOUNCEMENTS

For the first time in the history of FAN we can say we are breaking product news, instead of just reporting on it. The team at Arthrex reached out with some inside scoop on a new product release coming in February. We are pumped to bring this news to our readers.

Can’t get enough Foot and Ankle?

Check out the list of foot and ankle podcasts we put together for your listening enjoyment. The wife and kids will love hearing about how weight bearing radiographs can reliably predict normal ankle congruence in Weber B/SER2 and 4a ankle fractures on your next road trip.

As always, thanks for reading, we are extremely grateful for our FANs.

Hit us up with feedback anytime at footandanklenews@gmail.com.

This week we have:

  • Comment of the Week
  • Fan First - EXCLUSIVE NEW PRODUCT RELEASE
  • Arthrex MIS Jig System
  • Pipeline Products: 510K Announcements
  • Nextremity - Zimmer Biomet
  • Paragon 28
  • Foot & Ankle Podcasts
  • PodiatryMeetings.com Calendar of Events
  • AOFAS Meetings

FAN COMMENT OF THE WEEK

“Good evening,

What is the process to share articles to be featured in FAN?

With appreciation,”

- National Director of Sales

Orthopedic Company

FAN Response

Thanks for reaching out. Right now, we have no formal avenue of article submission. We write everything ourselves. If you have something to share about your company, you can send it to me and we will work to get it into the newsletter if it is applicable to our audience. Always open to new ideas.

Thanks for reading and have a great week!

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FAN EXCLUSIVE

New Product Release

We are moving into the big time over at the FAN offices with our first official “you heard it here first” product introduction from a major market share player- ARTHREX. Thanks to the Arthrex team for giving us the exclusive on this product release, we hope this article will help to line the streets of Naples with palm trees made of gold and contribute to your mission of Helping Surgeons Treat Their Patients Better.

ARTHREX MIS JIG

The Arthrex Minimally

Invasive Bunionectomy

Product Highlights

  • Shift - The patent-pending shifting device allows for precise shifting of the capital fragment laterally to match the patient’s correction needs
  • Aim - The trajectory system aids in the percutaneous placement of two parallel guidewires into the capital fragment for reproducible screw placement
  • Fixate - Beveled FT screws provide zero-profile and no-compression fixation, and allow for more robust instrumentation for ease of implantation

Of all minimally invasive systems on the market, Arthrex offers a complete system with product and performance. The comprehensive system of power, instruments, and implants specifically designed for MIS Bunion correction is further elevated with the marketing campaign of BunionPain.com. The ‘Find a Doctor’ function on the site will drive patients directly to your office and OR.

Arthrex has gone all in on MIS bunions, and why wouldn’t they. This company was built on minimally invasive innovation starting with Reinhold's days in the Black Forest of Germany. Direct to patient marketing website, Bunionpain.com, is a prime example that Arthrex understands how the ways in which both patients and physicians are receiving information about orthopedic devices and procedures is changing. More to come on direct to patient marketing next week.

This new MIS platform is due to launch sometime in February. This system will no doubt simplify the procedure and increase overall adoption of MIS bunions.

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COMING SOON: PIPELINE PRODUCTS 2022

NEXTREMITY

Nextremity is the surgeon driven, foot and ankle device company based in Warsaw, Indiana that is exclusively distributed by Zimmer Biomet. This arrangement with ZB puts their products into a large network of distributors across the country, which is great. However, it could be argued that the focus on Foot and Ankle by this Knee and Hip Arthroplasty giant has not been there iand the direction of ZB foot and ankle is still sort of a question mark. Perhaps these product launches in 2022 will kick start something big for Nextremity in 2022. ZB is a potential landing spot for a big acquisition in 2022.

NEXTREMITY announced 510Ks

PARAGON 28

These guys again? I cannot keep them out of this newsletter if I tried. Paragon continues to be on the offensive, filling every conceivable hole in their bag at a breakneck pace. While we have very limited information on these products I found the information was still worth reporting.

The most anticipated product – a new syndesmotic device by P28. Ankle fracture (if counted as a foot and ankle market share and not trauma) makes up approx. 50% of all sales volume for the foot and ankle market based on industry reports. Bottom-line, Syndesmosis is a massive market and if P28 has a better mousetrap, it could make things more interesting in taking a bite out of Arthrex dominance in this space.

Below products are expected to be released sometime in 2022, linked are brief press releases..

Paragon 28 announced 510Ks

FOOT & ANKLE PODCASTS

Looking to listen to something foot and ankle related when you are on the go? These links are directed to Foot and Ankle Podcasts that are updated on a weekly or monthly basis with current topics in Foot and Ankle.

All the listed podcasts are free, no subscriptions are required to listen, and can be found on a variety of podcasting platforms.

This interactive podcast is hosted by Eric Anderson, President Extremity Surgical, interviewing guests that include medical device executives, Orthopedic surgeons, hospital administrators and staff, and others who experience disruptive technology in the Orthopedic space. Hard hitting interviews with the correct amount of information, humor, and surprise twists.

FANs Favorite Episodes Linked Below:

ORTHO FOOT & ANKLE PODCASTS:

FAO – Foot and Ankle Orthopedic

Latest Episode: Total Joint Replacement of Ankle, Knee, and Hip: How Do Patients Perceive Their Operative Outcomes at 10 Years?

FAI – Foot and Ankle International

Latest Episode: Outcomes of Tibialis Anterior Reconstruction with Allograft or Allograft

Ankle Surgery Update

Latest Episode: Interview with Tim Schepers on the Values of Syndesmotic Screw Removal

Ortho Bullets Podcast

Latest Episode: Ethics in Orthopedic Practice

PODIATRY PODCASTS:

Podiatry Today

Latest Episode: What We Wish We Knew Before Entering Practice

ACFAS on DEMAND

Latest Episode: MIS: To Do or Not to Do?

Podiatry Profits

Latest Episode: 3 Types of Instagram Posts You Should Implement In Your Medical Practice

More Practice Profits

Latest Episode: What Lessons Have You Learned?

CONTINUING EDUCATION

PodiatryMeetings.com Calendar

Looking for a meeting?

This resource has an extensive amount of information for meeting opportunities where you can earn your required continuing education credits.

Click below to access the extensive meeting calendar.

AOFAS Upcoming Meetings & Courses

AOFAS/BOFAS Webinar: Revision Hallux Valgus Surgery

February 10, 2022

20:00 - 21:00 GMT OR 8:00 - 9:00 pm CST

AOFAS Winter Meeting

February 17-20, 2022

Phoenix, Arizona

AOFAS Annual Meeting 2022

September 14-17, 2022

Québec City, Canada

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